For the Levites asterisks, no flashy stage of the Oscars.
It is the rapid convergence of Hollywood fame and style, able to transform the collective actors tailoring superstars. An iconic wedding dress is persistently splashed on the covers of magazines, discussed ad nauseam in the entertainment industry, and industrious, brought by the designers of imitation accessible. And a debacle? Well, just ask Celine Dion, whose 1999 white tuxedo behind Dior set the standard for fashion notable failures.
The pressure to look good? Think about the search for the perfect wedding dress - and multiply by 10.
"The challenge is something new and interesting, something that someone did not know what I have not seen a million times to do before. You have the combination of accessibility to be found and the avant-garde of fashion. And, of course, Oscar is, you be glamorous, "says Rachel Zoe, who is paid by celebrities in the style of them for special events, interviews and outputs.
"The customer has to be happy and feel beautiful, so many people scan the red carpet is all about fun and games with something original, something couture, something interesting, but also give people what they want. A glamorous Hollywood Moment" he says. (Customer Zoe Anne Hathaway, Jennifer Garner and Cameron Diaz.)
Artists are not immune to the insistence on the red carpet hype. For best actress nominee Viola Davis leading candidate, finding the right dress is "very important. I will not look too bad. I see that I belong on the red carpet, and I'm comfortable on the red carpet, and I'm in the role that had to move it to me at this point in my life and is a reflection of me and who I am as a woman of a certain age and color. I always want to be at my best. We do not try to mask . I only wear, "she says.
Revelation and Best Actress Rooney Mara says competitor, it is going well with his. "I do not think in terms of what they say or do or think. Try something I feel comfortable in. I like to find fashion, but if not comfortable, I do not use," he says.
The payment of the seamstresses
Sure, for a list of entries, it will look and feel good in one night splashiest her career. But for people who are involved in dressing them, is big business and carefully staged. If a name in bold design, a big event like the Oscars, leads the rewards are immense.
This is for established fashion designer and an up-and-comer like Brett Heyman, who is the creator of the line of Edie Parker, Debra Messing made recently by mouth, Berenice Bejo and Evan Rachel Wood true. His collection of bizarre racing events such as columns Judith Leiber and Roger Vivier, and every time an A-lister and takes a bag on blogs and journals identified, the exposure is invaluable.
"It's great for brand awareness, and hopefully translate that into sales," says Heyman. "Personally, it's very flattering and gratifying."
In general, a designer knows that the creation of his being examined by a star and the star stylist. But to Madonna, in the off-the-rack Reem Acra, a hit on the red carpet at the Golden Globes in January are, the clothing manufacturer was not sure she had a home run scored cabinet.
"You can never predict whether it will happen or not. You get one shot. Only by collecting this special dress is amazing. He took on his own," said Acra. "It brings (our brand) on the main level. We are seen all over the world."
All very secret
And the designers to ensure this, hiring public relations firms, advertising with the media inundate every minute, what on Oscar night. But despite the long process of nailing the perfect outfit, most of the actresses, especially those who as leader of the Oscar - not even discuss any of Academy Awards outfit until she heard calling her name in the morning after ordering.
"I do not want to jinx," says Leslie Fremar stylist who dresses Charlize Theron, Reese Witherspoon and Julianne Moore. "What, you can not prepare in advance. As soon as the announcement comes, call your customers to concepts and discuss what you think. You start approaching the designer."
And they get back in order. In general, says Zoe, is a symbiotic process of cooperation. "Often it's the side of the house design they want to dress is my client, but more often to give the address of colors and fabrics," she says.
Sometimes he has 15 accessories for wedding dresses. Sometimes there is only one. For something as important as the Oscars, the stars are prone to several compounds that have lead to the big day.
"There are a lot of back and forth through sketches, patterns, fabrics, accessories," says Zoe.
"Enter the path to measure '
Of course, the bigger the star, the largest of the options. The real A-list women who always seem to end up in the best-dressed lists can have a world-class designers (Gucci, Versace and Dior) as a dress for her. When Oscar Hathaway last year hosted the most of their eight eyes were on order, as was Keira Knightley stunning one-shoulder Vera Wang concoction 2006, multicolor, Dries Van Noten Maggie Gyllenhaal in 2010, Jennifer Garner wonders Valentino's 2004 and Gwyneth Paltrow in Ralph Lauren clothes since 1999.
"I prefer to take the usual route," says Fremar. "There is something special. No one has seen. If you find that you ask the people who decide to outline a few ideas for you, then select one. You can see what the dress will look good.
"His intentions are for them to use the dress. A lot of work goes into it, and basically you are new to the dress consent of property. Or you have two people make a dress, and select an end."
Therefore, for stylists, absolute honesty is de rigueur: never wipes along chain, is substantial as the cost of creating something from nothing. Zoe says that they have never created more than three dresses, and she always plays fair with the designers.
"I tell them, is no guarantee and I have some facts," she says. "I do not like to take people around. I say, 'Hey, it's up to two dresses, and yours is one of them." Do not tell anyone what you wear, until they are in the car on the way to the place. "
There is also the possibility of using something vintage, like Julia Roberts in 2001, with Valentino and Beyonce in 2005 in Atelier Versace. These clothes "options are usually very original, and no one has seen or tasted before," says Fremar.
Your worst nightmare
But you may run the risk of using a first draft of another person, a great obstacle Awards: This is what happens to Witherspoon, who went to the Golden Globes in 2006 to a building used for Kirsten Dunst Chanel in 2003.
Another option is to borrow a dress is one of a kind - like a luxury creations in the most recent Paris couture fashion shows seen - and change it, adapt to the wearer. In this case, a sample must be large (ie, a is 0 or 2). "You can test and try out the clothes you want," says Fremar. "You try to take pictures, and make a decision about what fits. 'S Day, usually have their clothes and dress up again."
The competition for expensive thread is wild. Some celebrity stylists hoard clothes, and fight for the best.
"I had stylists who are friends and we will send the clothes together," says Zoe. "But there are other designers who have the princess wedding dresses of the Oscars, because even though his client was not wearing it, does not want anyone else to wear it. It is wrong to do to the designer. It is a bad Karma. "
The design houses have wised because they realize the value of the presence on the red carpet. "The clothes are on your own schedule. If the dress does not work, they stand at the door in order to collect the next day," says Fremar.
The day after the Oscars?
If it's haute couture, "most of the time, designers want their clothes back," says Zoe. "It is different every year. Some come from the designer, because they like to archive."
Of course, if Vera Wang and Marchesa Chapman, Georgina to whip his themes from the beginning, chances are, they are yours.
Finally, it is not that no one ever into something that will hatch appeared in thousands of photos. "If an Oscar wedding dress is made for a customer can of course be maintained," says Fremar. "Usually they are cleaned and packaged and in a very
